Rare Whisky Tag

Investment-Grade Whisky’s Lucrative Appeal

Crowns 3’s Charles Seddon on Investment-Grade Whisky’s Lucrative Appeal One sign that it might be time to start collecting whisky? Rare whisky outperformed investments in both wine and gold in 2015. We asked Crowns 3 Worldwide Luxury Group Director Charles Seddon about what collectors are buying to expand their whisky investment portfolios. A pioneer of whisky investment in Asia, Crowns 3 is a hub for securing and trading whisky that was established to meet the region’s growing demand for rare single malt. The company assists private clients in building high-yield portfolios consisting of investment-grade whiskies, rare bottlings, and private cask offerings from distilleries. Whisky bottles that Crowns 3 provided for their client in the Philippines, The Tasting Room in City of Dreams ManilaCrowns 3 was originally set up to accommodate elite investors and collectors of fine wines from Bordeaux and Burgundy. In 2008 to 2009, the wine market began to plateau and the company...

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