Fine Wine Investment

Fine wine is widely regarded as a desirable luxury item that many people aspire to own, consume and learn more about. Supply and demand is the underlying principle of wine investment and because the demand for high grade wine exceeds the supply, its scarcity and quality increases its worth.

Returns reached 40% in 2010 0
Forecast to hit 21% in 2013 0

According to Investment International, fine wine returns reached 40% in 2010 and are forecast to hit 21% in 2013 as Asia leads the new demand.¹ In particular, the demand for wine in China has grown at an unprecedented rate and the Gerson Lehrman Group predicts that by 2012 China will become the world’s seventh largest wine market.


Wine often gains value through ageing, which also sets it apart from other collectibles. Over the past few decades, fine wines have proved to be one of the most consistently stable, high yielding and low risk investments in the world, outperforming blue chip stocks, including gold, time and again.

Like fine art, wine has an intrinsic value above that which it fetches at auction and the added pleasure comes when you have the opportunity to share an excellent vintage wine with family or friends.

Employing the knowledge and professionalism of Crowns 3 has made it easy for investors to trade without making expensive mistakes. In addition to our own dedicated team, we draw on the expertise of influential wine critics such as Robert Parker by keeping abreast of their latest reviews, which assist in making the most well-informed recommendations to clients. According to The Economist Magazine, “Anything bearing a Parker score of 90 points plus is sure to be a sound investment”.

Crowns 3 currently advises and consults with elite clients all over the world with their alternative investment portfolios.


  1. Tax Free
  2. Low risk, stable investment
  3. Rarity and Demand increase value
  4. Unaffected by market fluctuations
  5. No Penalties for early Withdrawal
  6. Portability
  7. Consumable

¹ fine-wine-investment-looking-strong-for-2011-as-returns-hit-40

In a Potted History of Fine Wine Investment

Although wine production dates back thousands of years, with the earliest known production occurring around 8000 BC on the territory of modern-day Georgia, the first reference to a currently-recognised fine wine brand can be observed in The Diarist. Having tasted the wine at Royal Oak Tavern on April 10, 1663, he noted that he “drank a sort of French wine called Ho Bryen that hath a good and most particular taste I never met with”. He was, of course, referring to Château Haut-Brion.

For much of history, wine investment was a privilege afforded only to the European aristocracy, who had both the capital and space to bring wines to maturity. However, in 1855 Napoleon III boosted the wine investment market enormously when he classified Bordeaux wines based on historical quality and prices and instituted a series of laws to ensure long-term value. This provided the less wealthy with the available tools to feel comfortable selecting wines for investment and prices also became steadier.

Over the past couple of decades, the influence of leading wine critics such as Robert Parker, Jancis Robinson and James Halliday, to name but a few, has opened up the market to a much wider audience, giving investors, collectors and end customers the confidence to make purchases without tasting the wine first.

Wine Investment News